Sprint Nextel

Strategic Advisory Services

February 2002 – Present

Whether taking advantage of a business opportunity or responding to a crisis, JLWA counsels clients and identifies opportunities for organizations. JLWA excels at strategic problem solving and facilitating public-private partnerships to forge creative solutions. The ability of police, fire and rescue personnel to communicate is critical in times of disaster. Often when federal, state and local first responders arrive at a disaster site, they can't talk to each other because radios are different and operate on different frequencies.

Nextel Communications approached JLWA to help demonstrate their commercial solutions for the public safety sector. Nextel's proprietary Direct Connect—a feature on all their handsets—makes a logical choice for public safety personnel.

JLWA is helping Nextel to develop strong partnerships with decision makers in Washington, D.C. and across the United States to solve first responder communication problems; open lines of communication between diverse organizations through targeted meetings and effective partnership development; and, elevate the discussion of first responder communication needs to a national level.

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